Marketing Studio is the one part of Higgsfield built around a commercial goal rather than a raw generation. You point it at a product — or a whole website — and it produces scroll-ready ad images and short ad videos, styled to your brand and optionally presented by an avatar. Instead of writing prompts, you assemble a small library (a product, a brand kit, an avatar) and then pick an ad format or a UGC preset.

This article explains how that works: the two things it makes, the building blocks you assemble, the ready-made formats and presets, the two ways to steer a video ad, and how it connects to the rest of Higgsfield.

What Marketing Studio makes

Two kinds of ad, from the same library:

  • Static ad images (Higgsfield calls this DTC Ads) — social-ready ad graphics built from a large catalogue of ready formats, brand-aware, up to 4K, and batchable so one job yields many variations.
  • Short ad videos — TikTok- and Reels-ready clips (vertical, roughly 12 to 15 seconds) built from a catalogue of UGC and product presets, optionally featuring an avatar and with native audio.

The building blocks you assemble

An ad is composed from a few reusable pieces you set up once.

Product or webproduct — what you are advertising. The distinction drives how the ad is framed:

  • A product is a specific sellable item — an Amazon SKU, a single product page, a photo of the thing. The ad showcases the item.
  • A webproduct is a whole website, app, or service — an App Store listing, a SaaS landing page. The ad promotes the site.

You create either by fetching a URL (Higgsfield scrapes the page for images and details) or by uploading your own media.

Brand kit — your identity, applied automatically. Point Marketing Studio at your website and it builds a brand kit: brand name, business overview, logo, colors, fonts, and tone of voice. When a brand kit is attached, those are folded into every ad, so the output looks like your brand rather than a generic template. You can also create or edit one by hand.

Avatar — the presenter. For talking-head and UGC-style ads, an avatar (preset or one you create) is the person holding and pitching the product. This is the same avatar concept covered in How Higgsfield Does Avatars.

Ready-made ad formats (images)

DTC Ads image generation is driven by a format you choose — Higgsfield exposes a catalogue of 42 of them, each a proven ad layout. A sample of what is there:

  • Proof and reviews: Star Review, Customer Quote, Social Proof, Trusted Review, Reaction Quote, Media Mentions.
  • Offers: Special Offer, Bundle Deal.
  • Features and benefits: Key Features, Benefits Checklist, Product in Action, Product Spotlight.
  • Comparison: Comparison Table, Then vs Now, Why We’re Different.
  • Hooks and formats: Mystery Hook, Bold Statement, Scroll Break, Magazine Style, App Screenshot, Whiteboard Explainer, Lifestyle with Numbers.

You pick one, attach your product and (optionally) your brand kit, and generate. Because you can set a batch size, a single job can produce many variations of the same format to test.

Ready-made presets (videos)

Ad videos are driven by a preset (a “mode”) instead of a format. Higgsfield exposes 26, spanning the common short-form ad genres:

  • UGC and testimonial: UGC, Selfie Testimonial, Direct-to-Camera, This Gadget Saved Me, Secret Hack Reveal, UGC Addiction.
  • Unboxing and try-on: Unboxing, Unboxing ASMR, Reboxing, Virtual Try-On, Pro Virtual Try On, Virtual Try-On Sneakers.
  • Demonstration: Tutorial, Product Showcase, Before and After, Mess to Fresh, Crush Test.
  • Stylized: TV Spot, Giant Figure, Hyper Motion, Camera POV, Mystery Box, Classic Meets Modern, and Wild Card for a custom idea.

Each preset is a template for a genre of ad; you supply the product (and usually an avatar) and it fills in the rest.

Two ways to steer a video ad

Once you pick a UGC-style preset, there are two mutually exclusive ways to control the specifics:

  1. Hooks and settings — compose from building blocks. For the UGC-style presets (UGC, Tutorial, Unboxing, Product Review, UGC Virtual Try On), you can add a hook (the “what” — an attention mechanic, for example “Object flies into frame”) and a setting (the “where” — a location or vibe, for example “Sunlit kitchen, morning light”). They are independent: pass either, both, or neither.
  2. Ad reference — recreate an existing ad. Give Marketing Studio a reference ad video and it analyzes the scenario — scene composition, pacing, hook, narration — and rebuilds it around your product. Use this for “make a video like this one.” It replaces the hook-and-setting approach, so you pick one path, not both. One gotcha: the avatar and product are not auto-pulled from the reference, so you pass them explicitly on the generation call.

The flow in practice

A batch of ad images from a product page:

Make ad images for this product using the Star Review format, on-brand. [product URL]

Marketing Studio fetches the product, applies your brand kit, and generates. The call, conceptually (the image model is “DTC Ads”):

generate_image
  model: "ms_image"          # DTC Ads
  style_id: "<Star Review format id>"
  brand_kit_id: "<your brand kit id>"
  product_ids: [ "<product id>" ]
  batch_size: 6              # six variations in one job
  resolution: "2k"

A UGC video ad with a presenter:

Make a TikTok unboxing ad for this product with an avatar, in a sunlit kitchen.

generate_video
  model: "marketing_studio_video"
  mode: "ugc_unboxing"       # the Unboxing preset slug
  product_ids: [ "<product id>" ]
  avatar_ids: [ "<avatar id>" ]
  setting_id: "<sunlit-kitchen setting id>"
  generate_audio: true

Both submit async jobs; you poll for the finished ad, then download or post it.

Brand consistency

The brand kit is what makes a run of ads feel like one campaign. Build it once from your website — logo, colors, fonts, and tone are extracted automatically — and attach it to every image and video. Update it when your brand changes, and the next generations pick up the new identity.

Cost and output

Ad images are cheap and batchable (up to twenty per job), so testing many formats and variations is inexpensive. Ad videos cost more and take longer, as all video does, and come out vertical and short for TikTok and Reels. Preview any job’s cost with the estimate before committing, which spends nothing.

How it connects to the rest of Higgsfield

Marketing Studio sits on top of the general tools:

  • Avatars present the product — the same identities from the avatars guide.
  • Products come from a URL fetch or an uploaded image.
  • Video underneath is the same async generation as everywhere else, tuned for ads (see How Higgsfield Does Video Generation).

The difference is packaging: Marketing Studio wraps those tools in a product-, brand-, and format-aware layer so a non-designer can produce a campaign by choosing from menus rather than writing prompts.

Tips

  • Fetch from the real product URL so the item in the ad is accurate; upload media only when there is no page.
  • Build a brand kit early — it is what keeps a batch of ads consistent.
  • Batch image variations — generate several of a format at once and keep the winners.
  • Use hooks and settings for control, an ad reference to clone a winner — but never both on one video, and pass the avatar and product explicitly when using a reference.
  • Pick product vs webproduct correctly — a specific item is a product; a whole site or app is a webproduct, and the framing differs.

Recap

Marketing Studio is Higgsfield’s ad factory. You assemble a small library — a product or webproduct, a brand kit, and an avatar — then choose from 42 DTC ad image formats or 26 short-video presets, steer UGC videos with hooks and settings or an ad reference, and generate brand-styled, social-ready ads. It is the same generation engine as the rest of Higgsfield, wrapped so a marketer can work by picking formats instead of writing prompts.